AI Insights · Timothy · July 2025
Top Personal Finance Apps on iOS in South America Q2 2025
Explore the performance trends of the top five personal finance apps on iOS in South America during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the performance of personal finance apps on the iOS platform in South America showcased interesting trends. Here's a closer look at the top five apps, as observed through Sensor Tower data.
Mobills - Budget Planner from Toro Investimentos Ltda. experienced fluctuations in its weekly revenue, peaking at around $23.2K in early May and ending the quarter near $18.4K. Downloads varied, starting at 11.6K and closing at approximately 10.7K. Active users showed a robust increase from 264K to 277K over the quarter.
Organizze Budget Planner saw its revenue peak at $9.9K by the end of June, with downloads reaching up to 1.7K in late May. Active users began at 66K, dipped mid-quarter, and ended at about 64K.
Splitwise recorded revenue fluctuations, peaking at $9K in early June. Downloads surged to 13.2K in late April, while active users started at 213K, dipped slightly, and then rose to 220K by the end of June.
Minhas Economias had a modest revenue increase, with a peak reaching $2K in early June. Downloads varied throughout, peaking at 1.2K in late May. Its active user base remained relatively steady, starting at 74K and ending at 70K.
Minhas Finanças | Pessoais showed a steady revenue increase, ending the quarter at about $1.3K. Downloads peaked at 1.7K in late May, while active users data was not available.
These insights offer a glimpse into the evolving landscape of personal finance management on iOS in South America. For more detailed insights, visit Sensor Tower.
